Impacts of country images on luxury fashion brand : facilitating with the brand resonance model
Hye Jung Jung; Yuri Lee; HaeJung Kim; Heesoon Yang
| Year of publication: |
2014
|
|---|---|
| Authors: | Jung, Hye Jung ; Lee, Yuri ; Kim, HaeJung ; Yang, Heesoon |
| Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 18.2014, 2, p. 187-205
|
| Subject: | Brand loyalty | Country of origin | Markenimage | Brand image | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Herkunftsbezeichnung | Designation of origin | Markenführung | Brand management | Markenartikel | Brand | Markentreue |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010384280