Impacts of cruise industry corporate social responsibility reputation on customers' loyalty : mediating role of trust and identification
Jiseon Ahn, Amjad Shamim, Jungkun Park
| Year of publication: |
2021
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|---|---|
| Authors: | Ahn, Jiseon ; Shamim, Amjad ; Park, Jungkun |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 92.2021, p. 1-9
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| Subject: | Cruise vacation | CSR reputation | Brand trust | Brand identification | Brand loyalty$ | Corporate Social Responsibility | Corporate social responsibility | Kreuzfahrt | Cruise | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Firmenimage | Corporate reputation | Reputation | Markenimage | Brand image | Markenführung | Brand management | Markentreue | Brand loyalty | Stakeholder |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2020.102706 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012425029