Impacts of game attractiveness and color of message on sport viewers' attention to prosocial message : an eye-tracking study
Behnam (Abdolreza) Oboudi, Alireza Elahi and Hossein Akbari Yazdi, Do Young Pyun
| Year of publication: |
2023
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|---|---|
| Authors: | Oboudi, Behnam ; Elahi, Alireza ; Akbari Yazdi, Hossein ; Pyun, Do Young |
| Published in: |
Sport, Business and Management : an international journal ; SBM. - Bingley : Emerald, ISSN 2042-6798, ZDB-ID 2589607-6. - Vol. 13.2023, 2, p. 213-227
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| Subject: | Advertisement effectiveness | Eye tracking | Social responsibility | Sport advertisement | Werbewirkung | Advertising effects | Visuelle Wahrnehmung | Visual perception | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Wahrnehmung | Perception | Profisport | Professional sports | Sport | Sports | Sportmarketing | Sports marketing | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/SBM-11-2021-0143 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014317623