Impacts of in-store manufacturer brand expression on perceived value, relationship quality and attitudinal loyalty
Philippe Aurier and Gilles Séré de Lanauze
| Year of publication: |
2011
|
|---|---|
| Authors: | Aurier, Philippe ; Lanauze, Gilles Séré de |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 39.2011, 11, p. 810-835
|
| Subject: | Markenführung | Brand management | Markenimage | Brand image | SB-Warenhaus | Hypermarket | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Lebensmittel | Food | Unterwäsche | Underwear | Frankreich | France |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009407694