Impacts of instrumental versus relational centered logic on cause-related marketing decision making
Gordon Liu
| Year of publication: |
2013
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|---|---|
| Authors: | Liu, Gordon |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 113.2013, 2, p. 243-263
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| Subject: | Cause-related marketing | Consumer | Corporate legitimacy | Stakeholder management | Corporate social responsibility | Corporate Social Responsibility | Stakeholder | Cause-Related Marketing | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009751643