Impacts of perceived country image, institution image and self-image on students' intention to study abroad : a study in Hanoi, Vietnam
Bình Nghiêm-Phú and Thành Hưng Nguyễn
| Year of publication: |
2020
|
|---|---|
| Authors: | Bình Nghiêm-Phú ; Thành Hưng Nguyễn |
| Published in: |
Journal of marketing for higher education. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7144, ZDB-ID 2095943-6. - Vol. 30.2020, 1, p. 26-44
|
| Subject: | Country image | developing country | higher education | institution image | self-image | Studierende | Students | Vietnam | Viet Nam | Herkunftsbezeichnung | Designation of origin | Hochschule | Higher education institution | Markenimage | Brand image | Studium | University education | Konsumentenverhalten | Consumer behaviour | Internationales Marketing | International marketing | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08841241.2019.1658146 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012258490