Impacts of service guarantees on consumers' perceived quality and satisfaction in e-commerce
| Year of publication: |
2023
|
|---|---|
| Authors: | Oliveira, Alessandro Silva de ; Souki, Gustavo Quiroga ; Silva, Dirceu da ; Silva, Matheus Alberto Rodrigues ; Medeiros, Francisco de Assis da Silva |
| Published in: |
International journal of quality & reliability management. - Bingley : Emerald, ISSN 1758-6682, ZDB-ID 1466792-7. - Vol. 40.2023, 10, p. 2559-2580
|
| Subject: | Consumer behaviour | Electronic commerce | Online business | Online platforms | Services quality | Services recovery | Electronic Commerce | E-commerce | Konsumentenverhalten | Dienstleistungsqualität | Service quality | Online-Handel | Online retailing | Kundenzufriedenheit | Customer satisfaction | Digitale Plattform | Digital platform | Beschwerdemanagement | Complaint management | Produktqualität | Product quality | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Virales Marketing | Viral marketing |
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