Impacts of website context relevance on banner advertisement effectiveness
Yongick Jeong; Cynthia M. King
| Year of publication: |
2010
|
|---|---|
| Authors: | Jeong, Yongick ; King, Cynthia |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 16.2010, 3, p. 247-264
|
| Subject: | Online-Marketing | Internet marketing | Website | Werbewirkung | Advertising effects | Verkaufsförderung | Sales promotion | Marketingmanagement | Marketing management |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008647429