Implementation of a multi-brand strategy in action sports
Chrysostomos Giannoulakis; Artemisia Apostolopoulou
| Year of publication: |
2011
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|---|---|
| Authors: | Giannoulakis, Chrysostomos ; Apostolopoulou, Artemisia |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 20.2011, 3, p. 171-181
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| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009231626