Implementation of game elements in online business related to fashion
Negin Sangari, Paria Fashami and Feria Rezaeian, Shib Sankar Sana, Neda Abdolvand
| Year of publication: |
2024
|
|---|---|
| Authors: | Sangari, Negin ; Fashami, Paria ; Rezaeian, Feria ; Sana, Shib Sankar ; Abdolvand, Neda |
| Published in: |
International journal of entrepreneurial venturing : IJEV. - Genève [u.a.] : Inderscience Enterprises, ISSN 1742-5379, ZDB-ID 2519763-0. - Vol. 16.2024, 4, p. 393-416
|
| Subject: | clustering | CLV | customer lifetime value | data mining | gamification | recency frequency monetary variable | RFMV | Data Mining | Data mining | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Mode | Fashion | Computerspiel | Video game |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEV.2024.144212 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015413284