Implementing a digital strategy : learning from the experience of three digital transformation projects
Year of publication: |
2020
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Authors: | Correani, Alessia ; De Massis, Alfredo ; Frattini, Federico ; Messeni Petruzzelli, Antonio ; Natalicchio, Angelo |
Published in: |
California management review. - Thousand Oaks, CA : Sage Publishing, ISSN 2162-8564, ZDB-ID 2066069-8. - Vol. 62.2020, 4, p. 37-56
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Subject: | digital transformation | digital strategy | strategy implementation | Digitalisierung | Digitization | Strategisches Management | Strategic management | Organisatorischer Wandel | Organizational change | Industrie 4.0 | Industry 4.0 | Einführung | Implementation | Geschäftsmodell | Business model |
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