Implementing CRM : from technology to knowledge
David Jesse Finnegan ; Leslie P. Willcocks
| Year of publication: |
2007
|
|---|---|
| Authors: | Finnegan, David Jesse ; Willcocks, Leslie |
| Publisher: |
Chichester [u.a.] : Wiley |
| Subject: | Kundenmanagement | Implementation | Computerunterstütztes Verfahren | Customer relations | Management | Data processing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 327 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-470-06526-6 |
| Classification: | Marketing ; Betriebliche Information und Kommunikation |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10004879536