Implementing global marketing strategy: An interview with Whirlpool Corporation
| Year of publication: |
1996
|
|---|---|
| Authors: | Ronkainen, Ilkka A. ; Menezes, Ivan |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 13.1996, 3, p. 56
|