Implementing international pricing strategies
Joachim Mühlmeyer; Christian Belz
| Year of publication: |
2000
|
|---|---|
| Authors: | Mühlmeyer, Joachim ; Belz, Christian |
| Publisher: |
St. Gallen : Thexis-Verl. |
| Subject: | Preismanagement | Pricing strategy | Theorie | Theory | Preispolitik | Preisbildung | Marktentwicklung |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | 131 S graph. Darst |
|---|---|
| Series: | Thexis / Fachbericht für Marketing. - St. Gallen : Verl. Thexis, ZDB-ID 1385407-0. - Vol. 2000/5 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 69 - 71 |
| ISBN: | 3-908545-59-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001499182