Implementing managerial constraints in model-based segmentation : extensions of Kim, Fong, and DeSarbo (2012) with an application to heterogeneous perceptions of service quality
Sunghoon Kim, Simon J. Blanchard, Wayne S. Desarbo, and Duncan K. H. Fong
| Year of publication: |
2013
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|---|---|
| Authors: | Kim, Sunghoon ; Blanchard, Simon J. ; DeSarbo, Wayne ; Fong, Duncan K. H. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 50.2013, 5, p. 664-673
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| Subject: | Bayesian regression models | finite mixture models | heterogeneity | managerial constraints | market segmentation | variable selection | Marktsegmentierung | Market segmentation | Theorie | Theory | Dienstleistungsqualität | Service quality | Bayes-Statistik | Bayesian inference | Regressionsanalyse | Regression analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010195930