Implementing market orientation in industrial firms: a multiple case study
Michael B. Beverland, Adam Lindgreen
| Year of publication: |
2007
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|---|---|
| Authors: | Beverland, Michael B. ; Lindgreen, Adam |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 36.2007, 4, p. 430-442
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| Subject: | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Unternehmenskultur | Corporate culture | Organisatorischer Wandel | Organizational change | Tierhaltung | Animal husbandry | Neuseeland | New Zealand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Interview |
| Language: | English |
| Notes: | Als Praxisbeispiel dienen die Organisationen "The New Zealand Game Industry Board" (NZGIB) und "Merino New Zealand "(MNZ) |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003469135