Implementing market orientation in industrial firms: A multiple case study
| Year of publication: |
2007
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|---|---|
| Authors: | Beverland, Michael B. ; Lindgreen, Adam |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 36.2007, 4, p. 430-442
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