Implementing pricing strategies
Andreas Hinterhuber
| Year of publication: |
February 2018
|
|---|---|
| Authors: | Hinterhuber, Andreas |
| Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 17.2018, 1, p. 1-2
|
| Subject: | Implementation | Pricing | Value-based pricing | Performance | Organization | Value quantification | Value-based selling | Preismanagement | Pricing strategy | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41272-017-0129-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011875159