Implementing SAP CRM : the guide for business and technology managers

Vivek Kale

section 1. Setting the stage -- section 2. SAP CRM applications -- section 3. Pre-implementation stage -- section 4. Implementation stage -- section 5. Post-implementation stage -- section 6. SAP CRM implementation and beyond.

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Year of publication:	[2015]
Authors:	Kale, Vivek S.
Institutions:	CRC Press (publisher)
Publisher:	Boca Raton, FL : CRC Press
Subject:	Beziehungsmarketing \| Relationship marketing \| Innovationsmanagement \| Innovation management

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Extent:	1 Online-Ressource (513 Seiten)
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-0-429-15840-7 ; 978-1-4822-3142-7
Other identifiers:	10.1201/b17808 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013183299