Implication of theory of planned behavior and marketing mix variables in assessing the mindset of consumers for solar products in India
Year of publication: |
2023
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Authors: | Alam, Ansari Sarwar ; Arshiya Fathima |
Published in: |
International journal of energy sector management. - Bradford : Emerald, ISSN 1750-6239, ZDB-ID 2280261-7. - Vol. 17.2023, 1, p. 128-144
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Subject: | Consumer intent | Correlation analysis | Marketing mix | Regression | Solar products in India | TPB | Indien | India | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Sonnenenergie | Solar energy | Verbrauchereinstellung | Consumer attitudes |
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