Implications of behavioral decision theory for health marketing
Sandra C. Jones
| Year of publication: |
2007
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|---|---|
| Authors: | Jones, Sandra C. |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 7.2007, 1, p. 75-91
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Gesundheit | Health | Gesundheitswesen | Health care system | Marketing | Intertemporale Entscheidung | Intertemporal choice |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003433165