Implications of "online display advertising : targeting and obtrusiveness"
Year of publication: |
2011
|
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Authors: | Goldfarb, Avi ; Tucker, Catherine |
Other Persons: | Matwyshyn, Andrea M. (reviewed) ; Lodish, Leonard M. (contributor) ; Reed, Americus, II (contributor) |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 30.2011, 3, p. 413-415
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Subject: | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Befragung | Interview | USA | United States |
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Matwyshyn, Andrea M., (2011)
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Lodish, Leonard M., (2011)
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Online display advertising : targeting and obtrusiveness
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