Implications of online social activities for e-tailers' business performance
Zhe Qu and Youwei Wang; Shan Wang; Yanhui Zhang
| Year of publication: |
2013
|
|---|---|
| Authors: | Qu, Zhe ; Wang, Youwei ; Wang, Shan ; Zhang, Yanhui |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 47.2013, 8, p. 1190-1212
|
| Subject: | Online-Handel | Online retailing | Digitale Plattform | Digital platform | Social Web | Social web | Unternehmenserfolg | Firm performance | Sozialkapital | Social capital | Bekleidungsindustrie | Clothing industry | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009786594