Implications of personalization offers on demand and supply network design: A case from the golf club industry
| Year of publication: |
2006
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|---|---|
| Authors: | Poulin, Marc ; Montreuil, Benoit ; Martel, Alain |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 2430034. - Vol. 169.2006, 3, p. 996-1009
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