Implications of the COVID-19 pandemic on market orientation in retail banking
Hannele Haapio, Joel Mero, Heikki Karjaluoto, Aijaz A. Shaikh
| Year of publication: |
2021
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|---|---|
| Authors: | Haapio, Hannele ; Mero, Joel ; Karjaluoto, Heikki ; Shaikh, Aijaz A. |
| Published in: |
Journal of financial services marketing. - London : Stewart Publ., ISSN 1479-1846, ZDB-ID 2031792-X. - Vol. 26.2021, 4, p. 205-214
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| Subject: | COVID-19 | Retail banking | Market orientation | Digital banking | Privatkundengeschäft | Personal banking | Coronavirus | Marketingmanagement | Marketing management | Bank | Wirkungsanalyse | Impact assessment | Beziehungsmarketing | Relationship marketing | Electronic Banking | Electronic banking | Epidemie | Epidemic |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41264-021-00099-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012666964