Implications of transaction cost on the consumer choice neuristics : a grounded theory analysis at the Indian bottom of the pyramid
Srabanti Mukherjee; Debdatta Pal
| Year of publication: |
2014
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|---|---|
| Authors: | Mukherjee, Srabanti ; Pal, Debdatta |
| Published in: |
International journal of business and emerging markets : IJBEM. - Olney, Bucks : Inderscience Publ., ISSN 1753-6219, ZDB-ID 2442561-8. - Vol. 6.2014, 4, p. 286-315
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| Subject: | alternative choice heuristics | transaction cost | bounded rationality | opportunism | inter-locking effect | interlinked market | staples | Transaktionskosten | Transaction costs | Konsumentenverhalten | Consumer behaviour | Begrenzte Rationalität | Bounded rationality | Indien | India | Grounded Theory | Grounded theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010508063