Implications on the use of social media for pre-purchase information searches for automobiles
Abeer A. Mahrous
| Year of publication: |
2016
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|---|---|
| Authors: | Mahrous, Abeer A. |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 11.2016, 3, p. 254-275
|
| Subject: | social media | pre-purchase search | automobiles | sequence of information sources | emerging markets | Social Web | Social web | Schwellenländer | Emerging economies | Online-Marketing | Internet marketing | Informationsverhalten | Information behaviour | Konsumentenverhalten | Consumer behaviour | Kfz-Industrie | Automotive industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011628221