Implicit Assimilation and Explicit Contrast: A Set-Reset Model of Response to Celebrity Voice-Overs
| Year of publication: |
2005
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|---|---|
| Authors: | Forehand, Mark R. ; Perkins, Andrew |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 32.2005, 3, p. 435-441
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