Implicit and explicit affective evaluations of athlete brands : the associative evaluation-emotional appraisal-intention model of athlete endorsements
Yonghwan Chang, Yong Jae Ko, Brad D. Carlson
| Year of publication: |
November 2018
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| Authors: | Chang, Yonghwan ; Ko, Yong Jae ; Carlson, Brad D. |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 32.2018, 6, p. 497-510
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| Subject: | cognitive appraisal of emotions | human brands | implicit attitudes | implicit association test (IAT) | Emotion | Kognition | Cognition | Markenführung | Brand management | Sportler | Athletes | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Markenimage | Brand image | Werbewirkung | Advertising effects | Sportmarketing | Sports marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1123/jsm.2017-0271 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011943509