Implicit measurement games : using casual games to measure psychological responses to ads
Ivar Vermeulen; Enny Das; Rolien Duiven; Anika Batenburg; Camiel Beukeboom ...
| Year of publication: |
2010
|
|---|---|
| Authors: | Vermeulen, Ivar ; Das, Enny ; Duiven, Rolien ; Batenburg, Anika ; Beukeboom, Camiel |
| Published in: |
Cutting edge international research. - Wiesbaden : Gabler, ISBN 978-3-8349-2111-6. - 2010, p. 199-213
|
| Subject: | Online-Marketing | Internet marketing | Computerspiel | Video game | Werbewirkung | Advertising effects | Messung | Measurement | Werbepsychologie | Psychology of advertising | Sexualität | Sexuality | Niederlande | Netherlands |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003985184