Implicit measures in sales research
Scott B. Friend and Jeff S. Johnson
| Year of publication: |
2015
|
|---|---|
| Authors: | Friend, Scott B. ; Johnson, Jeff S. |
| Published in: |
The journal of personal selling & sales management : JPSSM. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0885-3134, ZDB-ID 901152-3. - Vol. 35.2015, 1, p. 72-84
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| Subject: | implicit measures | sales methodology | Implicit Association Test (IAT) | sales and sales management | Verkauf | Selling | Verkaufspersonal | Salespeople | Marktforschung | Market research | Messung | Measurement | Absatz | Sales | Vertrieb | Physical distribution |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010503889