Implicit self-referencing : the effect of nonvolitional self-association on brand and product attitude
Andrew W. Perkins; Mark R. Forehand
| Year of publication: |
2012
|
|---|---|
| Authors: | Perkins, Andrew W. ; Forehand, Mark R. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 39.2012/13, 1, p. 142-156
|
| Subject: | Anthony G. Greenwald | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Soziales Verhalten | Social behaviour | Markenartikel | Brand | Persönlichkeitspsychologie | Personality psychology | USA | United States |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009563542