Implicit sponsorship effects for a prominent brand
Jean-Luc Herrmann; Olivier Corneille; Christian Derbaix; Mathieu Kacha and Björn Walliser
| Year of publication: |
2014
|
|---|---|
| Authors: | Herrmann, Jean-Luc ; Corneille, Olivier ; Derbaix, Christian ; Kacha, Mathieu ; Walliser, Björn |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 48.2014, 3/4, p. 785-804
|
| Subject: | Sport sponsorship | Sponsor memorisation | Implicit sponsorship effects | Stimulus-based and memory-based consideration sets | Consumer status | Field study | Sponsoring | Sponsorship | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | Werbewirkung | Advertising effects | Markenimage | Brand image | Markenführung | Brand management | Marketingmanagement | Marketing management |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010371621