Importance, Approaches and Organizational Framework of Employer and Behavioral Branding within Companies: Results of an Exploratory Empirical Study
Alternative title: | Bedeutung, Ansaetze und organisatorische Verankerungen von Employer und Behavioral Branding in Unternehmen: Eine explorative empirische Untersuchung |
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Year of publication: |
2011-03
|
Authors: | Kalka, Regine ; Lux, Dorothee |
Institutions: | Duesseldorf University of Applied Sciences |
Subject: | Human Resource Management | Employer Branding | Brand Management | Behavioral Branding | Markenmanagement | Personalmanagement |
Extent: | application/pdf |
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Series: | Duesseldorf Working Papers in Applied Management and Economics. - ISSN 1866-2722. |
Type of publication: | Book / Working Paper |
Notes: | Published in Forschungsberichte des Fachbereichs Wirtschaft der Fachhochschule Duesseldorf ; 2011, 18 ; ISSN 1866-2722 40 pages |
Classification: | M50 - Personnel Economics. General |
Source: |
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