Importance of CEM in CRM-CL framework
Year of publication: |
2016
|
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Authors: | Singh, Jagwinder ; Saini, Shivani |
Published in: |
Journal of modelling in management. - Bingley : Emerald Group Publishing Limited, ISSN 1746-5664, ZDB-ID 2258349-X. - Vol. 11.2016, 1, p. 91-115
|
Subject: | Trust | Customer loyalty | Commitment | Satisfaction | Customer experience management | Customer relationship management | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention |
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