Importance of CRM strategy development for increasing competitiveness of Serbian enterprises
Ljiljana Stanković; Suzana Đukić; Ana Popović
| Year of publication: |
2011
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|---|---|
| Authors: | Stanković, Ljiljana ; Đukić, Suzana ; Popović, Ana |
| Published in: |
Proceedings of the 19th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 1-3, 2011. - Vienna : Univ. of Economics and Business, Inst. for Export Management, ISBN 978-3-9503290-0-1. - 2011, p. 461-482
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| Subject: | Beziehungsmarketing | Relationship marketing | Strategisches Management | Strategic management | Wettbewerb | Competition | Serbien | Serbia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009502104