Importance of information sources and media evaluations: a cross‐national study

The study reported in this article investigates whether or not consumers from Turkey and New Zealand attach similar levels of importance to various information sources in their purchase decisions and whether they are similar (dissimilar) in their opinions on advertisement in various media. Customers surveyed in Istanbul and Wellington serve as the database. Study results and their implications are discussed.

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Year of publication:	2005
Authors:	Ashill, Nicholas J. ; Yavas, Ugur
Published in:	Cross Cultural Management: An International Journal. - Emerald Group Publishing Limited, ISSN 1758-6089, ZDB-ID 2047291-2. - Vol. 12.2005, 4, p. 51-62
Publisher:	Emerald Group Publishing Limited
Subject:	Cross‐national study \| Turkey \| New Zealand \| Survey \| Information sources \| Advertising

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/13527600510798132 [DOI]
Source:	Other ZBW resources

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