Importance of product quality and service quality in developing brand equity
Jalal Hanaysha, Haim Hilman Abdullah and Noor Hasmini Abd Ghani
| Year of publication: |
2016
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|---|---|
| Authors: | Jalal Hanaysha ; Haim Hilman Abdullah ; Abd Ghani, Noor Hasmini |
| Published in: |
Journal for global business advancement : JGBA. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-966X, ZDB-ID 2193383-2. - Vol. 9.2016, 4, p. 390-401
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| Subject: | brand equity | product quality | service quality | Produktqualität | Product quality | Dienstleistungsqualität | Service quality | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011664537