Importance of the country of origin from the consumers' perspective in the research context of Bosnia and Herzegovina
Marija Čutura, Katerina Malić Bandur
| Alternative title: | Istraživanje važnosti zemlje podrijetla iz perspektive potrošača u istraživačkom kontekstu Bosne i Hercegovine |
|---|---|
| Year of publication: |
2016
|
| Authors: | Čutura, Marija ; Malić Bandur, Katerina |
| Published in: |
Market : review for marketing theory and practice. - Zagreb : Školska Knjiga, ISSN 0353-4790, ZDB-ID 1196573-3. - Vol. 28.2016, 1, p. 63-78
|
| Subject: | country of origin | country of origin studies | country of origin effect | product cues | product categories | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Bosnien-Herzegowina | Bosnia and Herzegovina | Ursprungsregeln | Rules of origin | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in kroatischer Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011708936