The importance of strategic fit between host-home country similarity and exploration exploitation strategies on small and medium-sized enterprises' performance : a contingency perspective
Annie Peng Cui, Michael F. Walsh, and Shaoming Zou
| Year of publication: |
2014
|
|---|---|
| Authors: | Cui, Annie Peng ; Walsh, Michael F. ; Zou, Shaoming |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 22.2014, 4, p. 67-85
|
| Subject: | small and medium-sized enterprises | exploration-exploitation | market selection | host-home country similarity | strategic fit | KMU | SME | Strategisches Management | Strategic management | Unternehmenserfolg | Firm performance |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010472876