IMPORTANT FEATURE OF ORGANIZATIONAL SURVIVAL -ALLIANCE BETWEEN CREATIVITY AND KNOWLEDGE MANAGEMENT

“Organizational survival”, “knowledge management” and “creativity” are terms commonly used today’s business environment and usually associated with large-budget project pursued by firms convinced that the only competitive advantage the company of future will have is it ability to learn than its competitors. The purpose of this paper is to provide an understanding of the alliance between the creativity, Knowledge and knowledge management and establishes a theoretical link between this feature and performance of the company in this difficult time of survival. How do Knowledge management and creativity fit together? And How do they impact performance? To answer these questions it is necessary to define the three constructs, acknowledging their distinct roots, and to establish their domains and their boundaries. From this analysis, connections between Knowledge management, creativity and performance will emerge. The first sector of paper explores knowledge, Knowledge management, with respect to the content, definitions and domain. The main idea is to see and extract wisdom from the Knowledge. Further, the next section focused, on the first side, on a better understanding of how powerful concept is “ Creativity”, its complexity, and by the other side, to set multi-faceted concepts interactions with the Knowledge. Finally, the creativity and management of knowledge appear to be regarded as increasingly important features for organizational survival.