Imporving customer relationship management through business intelligence
Meliha Handzic, Kursad Ozlen and Nermina Durmic
| Year of publication: |
2014
|
|---|---|
| Authors: | Handzic, Meliha ; Ozlen, Kursad ; Durmic, Nermina |
| Published in: |
Journal of information & knowledge management : JIKM. - Singapore : IKMS, ISSN 0219-6492, ZDB-ID 2225563-1. - Vol. 13.2014, 2, p. 1-9
|
| Subject: | Business intelligence (BI) | customer relationship management (CRM) | business strategy | cutomer strategy | survey | transitional economy | East Europe | Beziehungsmarketing | Relationship marketing | Betriebliches Informationssystem | Business intelligence system | Strategisches Management | Strategic management | Systemtransformation | Economic transition |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010402359