Impression Management Using Typeface Design
| Year of publication: |
2004
|
|---|---|
| Authors: | Henderson, Pamela W. ; Giese, Joan L. ; Cote, Joseph A. |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 68.2004, 4, p. 60-72
|