Improved business planning using competitive intelligence
Carolyn M. Vella and John J. McGonagle, Jr.
| Year of publication: |
1988
|
|---|---|
| Authors: | Vella, Carolyn M. ; McGonagle, John J. |
| Publisher: |
New York [u.a.] : Quorum Books |
| Subject: | Unternehmensplanung | Corporate planning | Wettbewerbsanalyse | Competitive analysis | Öffentlichkeitsarbeit | Public relations | Wirtschaftsspionage | Economic espionage |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XV, 148 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Bibliography: p. [141]-143 Literaturverz. S. 141 - 143 |
| ISBN: | 0-89930-340-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000757759