Improved scale development in marketing : an empirical illustration
Nic S. Terblanche and Christo Boshoff
| Year of publication: |
2008
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|---|---|
| Authors: | Terblanche, Nic S. ; Boshoff, Christo |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - London : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 50.2008, 1, p. 105-119
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| Subject: | Marktforschung | Market research | Performance-Messung | Performance measurement | Strukturgleichungsmodell | Structural equation model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003714067