Improved scale development in marketing: An empirical illustration
| Year of publication: |
2008
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|---|---|
| Authors: | Terblanche, Nic S. ; Boshoff, Christo |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - Abingdon [u.a.] : Warc, ISSN 0025-3618, ZDB-ID 20063143. - Vol. 50.2008, 1, p. 105-120
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