Improvement of Trade Enterprise's Consumer's Service with Account of Specific Requirements of Customers

The key factors of authentication of special purpose segments of most perspective consumers are investigate in the article. The recommendations on the improvement of trade enterprise's consumer's service with account of the individual approach to a customer were given.

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Year of publication:	2012
Authors:	Kovalenko Anna N.
Published in:	Business Inform. - ISSN 2222-4459. - 2012, 9, p. 174-177
Subject:	segmentation \| consumer \| service \| individual approach \| commodity assortment

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Extent:	application/pdf
Type of publication:	Article
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10010671993