Improving B2B customer churn through action rule mining
Emil Guliyev, Juliana Sanchez Ramirez, Arno De Caigny, Kristof Coussement
| Year of publication: |
2025
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|---|---|
| Authors: | Guliyev, Emil ; Sanchez Ramirez, Juliana ; Caigny, Arno de ; Coussement, Kristof |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 125.2025, p. 1-11
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| Subject: | Action rule mining | Actionable knowledge discovery | Churn prediction | Data Mining | Data mining | Bergbau | Mining | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2024.12.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015331549