Improving banner ad strategies through predictive modeling
Michael W. Obal and Wen Lv
| Year of publication: |
2017
|
|---|---|
| Authors: | Obal, Michael W. ; Lv, Wen |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 11.2017, 2, p. 198-212
|
| Subject: | Internet marketing | Modelling | Data mining | Banner ads | Video marketing | Online-Marketing | Data Mining | Prognoseverfahren | Forecasting model | Werbewirkung | Advertising effects | Internet |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-08-2016-0092 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011760819