Improving brand performance through environmental reputation : the roles of ethical behaviorand brand satisfaction
Robert A. Opoku, Samuel Adomako, Mai Dong Tran
| Year of publication: |
2023
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| Authors: | Opoku, Robert A. ; Adomako, Samuel ; Mai Dong Tran |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 108.2023, p. 165-177
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| Subject: | Brand performance | Brand satisfaction | Environmental reputation | Ethical behavior | Ghana | Natural resource-based view | Signaling theory | Markenführung | Brand management | Firmenimage | Corporate reputation | Reputation | Kundenzufriedenheit | Customer satisfaction | Ressourcenorientierter Ansatz | Resource-based view | Markenimage | Brand image | Unternehmensethik | Business ethics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2022.11.011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014227550